Exploring the Analytics Section on EdCommerce

Reference guide to the six sections of the EdCommerce Analytics area — Overall Stats, Chats, Providers, Shoppings, Pages, and Widgets — accessed from the EdCommerce site editor. Defines every metric in each section (sessions, users, demographics, chat duration and response stats, provider visits and clicks, leads/quotations/sales funnel, landing page performance, embedded widget traffic) and explains the available filters (time period, user role, provider) and CSV download option.

In the world of e-commerce, understanding how visitors interact with your site is key to success.

EdCommerce comes with a full analytics section, that provides you with a clear, comprehensive view of how your site is performing.

The analytics area is divided into 6 sections, each offering specific insights to help you understand and optimize your platform's performance: Overall Stats, Chats, Providers, Shopping, Pages, and Widgets.

To access it, simply go to your EdCommerce site editor, and select Analytics.

You can download data from each section as a CSV file by clicking the three dots icon in the top right corner of that section.

Overall Stats

This section provides a comprehensive overview of the traffic received on your page. You can see metrics such as total visits, unique visitors, page views, and average session duration.

Helps gauge the overall reach and engagement of your site, allowing you to measure how effectively your content attracts and retains visitors.

• Active Users: Number of users currently active on your platform.
• Connected Users: Number of users connected to EdCommerce at any moment.
• Provider Visits: Total visits each school's page receives, indicating provider popularity.
• Total Visits: Cumulative number of page visits across your site.
• Favorites Stand: Schools marked as favorites by students.
• Favorite Cards: Courses marked as favorites by students.
• Average Duration: Time users spend on your EdCommerce pages.

Sessions

Number of individual sessions initiated by users, over time.

Users

Unique individuals visiting your platform, over time.

Demographics Stats

This section provides insights into the characteristics of your users, such as their location and user type (admin vs. visitor).

Helps you understand the composition of your audience, enabling you to tailor your content and marketing strategies to better meet their needs.

• Visits by Country: Distribution of visits by country, identifying key markets.
• Visits by User Type: Distinguishes between admin and visitor user visits.

Filtering Options

To get the most out of these metrics, don't forget to use the filters located at the top of the page.

You can easily filter data by time period (last day, week, 15 days, 30 days, or custom) to spot trends and changes over time.

Additionally, filter by user role by selecting Charts > List and the role type (Visitor, Admin, Incognito) to understand specific group behaviors.

Chats

Details interactions through the live chat tool, including the number of chat sessions, response times, and customer satisfaction ratings.

Provides valuable insights into your customer service performance, helping you improve response times and overall user satisfaction.

Chat Stats

Detailed information about interactions through the "live chat" tool, including chat sessions, response times, and customer satisfaction ratings.

• Messages: Displays the total number of messages exchanged within the chat conversations.
• Chats with No Response: Indicates the number of chat conversations where no response was received from either party.
• All Conversations: Shows a comprehensive list of all chat conversations, including those with and without responses.
• Average of Chats with No Response: Calculates the average duration of chat conversations where no response was received.
• Total Chat Average: Provides the overall average duration of all chat conversations, regardless of response.
• Shortest Chat: Identifies the chat conversation with the shortest duration.
• Longest Chat: Identifies the chat conversation with the longest duration.
• Chat with the Least Number of Messages: Highlights the chat conversation with the fewest number of messages exchanged.
• Chat with the Highest Number of Messages: Highlights the chat conversation with the highest number of messages exchanged.
• Average of Messages per Chat: Calculates the average number of messages exchanged per chat conversation.

Messages

This chart visualizes the number of messages exchanged over time, allowing users to track message activity trends and identify peak periods of communication.

Chat (Per User / by Date)

This chart displays the number of chat conversations initiated by each user over time, enabling users to monitor individual user engagement and communication patterns.

Overall chats stats

Provides a comprehensive overview of chat activity on the platform, including metrics such as total chats, average response time, and peak chat hours. This section offers valuable insights into overall chat performance and customer engagement.

Filtering Options

To get the most out of these metrics, don't forget to use the filters located at the top of the page.

You can easily filter data by time period (last day, week, 15 days, 30 days, or custom) to spot trends and changes over time.

Additionally, filter by user role by selecting Charts > List and the role type (Visitor, Admin, Incognito) to understand specific group behaviors.

Providers

The Providers section provides insights into the traffic for each active provider (school) on the platform.

Helps identify which providers are attracting the most interest and performing well, allowing you to focus on optimizing underperforming providers.

Chats Duration

Information on the duration of chat conversations. It includes metrics such as the average duration of chats with and without responses, as well as the shortest and longest chats.

These metrics help evaluate the level of engagement and identify potential issues in customer support.

• Average Duration of Chats with Response: Displays the average duration of chats that received a response. This metric helps gauge the level of engagement and attentiveness in user interactions.
• Average Duration of Chats without Response: Shows the average duration of chats that did not receive a response. This can help identify potential issues in customer support.
• Shortest Chat: Records the duration of the shortest chat. This data highlights interactions that failed to capture user interest.
• Longest Chat: Records the duration of the longest chat, which may indicate more complex or detailed interactions.

Stand conversations

This section offers a detailed overview of chat interactions by provider. It includes the total number of messages sent, total chats, and chats without responses.

Additionally, it shows the average number of messages per chat and highlights the chats with the most and fewest messages.

This information helps assess the volume and quality of interactions with your providers.

• Provider with more chats: Identifies the provider with the longest average visit duration, indicating high engagement or interest.
• Total Messages Sent: Displays the total number of messages sent across all chat conversations, helping to measure the volume of communication.
• Total Chats: Shows the total number of chat interactions, providing an overall view of chat usage on the platform.
• Chats with No Response: Indicates the number of chats that did not receive a response, crucial data for improving customer support.
• Average Messages per Chat: Calculates the average number of messages exchanged per chat, indicating the depth of conversations.
• Chat of highest number of Messages: Identifies the chat conversation with the highest number of messages, reflecting more detailed or complex interactions.
• Chat of least number of Messages: Shows the conversation with the least number of messages, which could indicate a quick or unsatisfactory interaction.
• Number of Users in Chat: Indicates the total number of users who participated in chats, providing a measure of chat reach and utilization.

Visits duration

This subsection provides insights into the duration of visits to provider pages. It includes metrics such as the average, maximum, and minimum visit durations.

These metrics help understand user engagement and interest levels.

• Average Duration of Visits: The average time users spend on the platform during their visits. This is a good indicator of user engagement and interest.
• Maximum Duration of Visits: The longest visit duration recorded. This data can highlight highly interested users or prolonged sessions for specific reasons.
• Minimum Duration of Visits: The shortest visit duration recorded. This data can help identify usability issues or unengaging content.

Visits

This subsection provides insights into the traffic each provider receives. It includes metrics such as the total number of visits to all providers, the average number of visits per provider, and identifies the providers with the longest and shortest average visit durations.

These metrics help compare the performance and popularity of different providers on the platform.

• Providers Total Visits: The total number of visits to all providers, offering a global view of platform traffic.
• Average Visits per Provider: The average number of visits each provider receives, helping to compare performance among different providers.
• Longest Visited Provider: The provider with the longest average visit duration, indicating a high level of interest and engagement.
• Least Visited Provider: The provider with the shortest average visit duration, highlighting areas that may need improvement.

Most visited stand

This subsection highlights the provider stand that receives the most visits. It includes the name of the provider with the longest visit duration and metrics such as the average, maximum, and minimum duration of visits to the most visited stand.

This information helps identify the most attractive or engaging providers.

• Longest Visited Provider Name: The name of the provider with the longest visit duration, highlighting their attractiveness or quality of content.
• Average Duration of Most Visited Stand: The average time spent on the most visited stand.
• Maximum Duration of Most Visited Stand: The longest time spent on the most visited stand.
• Minimum Duration of Most Visited Stand: The shortest time spent on the most visited stand.

General stats of clicks

This subsection provides an overview of click activity on the platform. It includes metrics like the average number of clicks per date, the maximum number of clicks recorded on specific dates, and the average number of clicks each provider receives.

These metrics help track users interest and engagement with your providers.

• Clicks Average by Date: The average number of clicks per date, helping to identify trends and patterns of interest over time.
• Max Clicks by Date: The maximum number of clicks recorded on a specific date, highlighting days of high activity.